Value Proposition Icon Set

A custom set of brand-supporting icons created to enhance content engagement and visual consistency across the e-commerce site. Designed for flexibility and marketing use, these icons reinforce key value propositions without relying solely on text.

To drive user engagement and enhance visibility. This microsite featured dynamic scroll animations which provided an immersive experience aligning with the visual and functional needs of the campaign.

Role

Lead Designer

Area

Design

Platform

Web, Mobile

#cashback

#cashback

#click-&-collect

#click-&-collect

#chat-support

#chat-support

# returns

# returns

#DDP

#delivery

#discount

#gift

#referral

#online-banking

#pwp

#instalment

To support our marketing and content teams, a set of brand-aligned icons were designed to represent value propositions across the e-commerce site. The icons were intended for use across product pages, banners, and promotional content.

The goal was to include some visual personality to the interface, making the information feel more digestible without distraction. Each icon is scalable and designed with a consistent visual language to maintain visual harmony across layouts and mediums.